Are you a stunner?

Posted on July 20, 2011

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A stunner I hear you ask? 

I ask not in the ‘hot chick’ sense but in the ‘stylish + runner = stunner’ sense?!

On Sunday, I was super excited to hear the doorbell ring and to see an enormous adidas box awaiting me on the other side.  Like a child on Christmas morning, like Charlie in the Chocolate Factory, I felt giddy with excitement and after silencing my phone and switching off my email, spent the next hour, tearing through the packaging and donning my hot new pink accessories in front of the mirror.

I then went to a work meeting with a potential corporate client wearing adidas kit.

It struck me afterwards how over the years corporate wear, casual wear and now sports wear have blended seamlessly into one and no longer did it seem odd that I pitched up to meet a client wearing an adidas tracksuit.

Timely then, that yesterday, an article was published on Runners World about this amongst other similar observations. It was interesting and entertaining so I have since Tori’fied the key messages and now share them below:

FROM SHELF TO SECTION

A few years ago, we dedicated a mere shelf to our workout gear. Now, whether we train religiously or just pitch up at circuits a couple of times a week, we all seem to have a huge array of workout kit in sizes for skinny days and fat days, colours for summer or winter and styles for every possible occasion.

FROM SHORT TO SKORT

One of God’s greatest inventions, alongside GHD’s, is the skort … they cover-up our front bottoms, avoid the camel-hoof look and look super cute to boot.

YUMMY MUMMY STAPLES

Hang around the school gates at drop off time and most mums, regardless of whether they workout or not, are probably in workout gear. It’s comfy, it’s practical and it can hide a multitude of sins from stretch marks to left-over baby tummy’s.

RACING CATWALK

A few years ago, the start line of any race was populated with standard shorts and t-shirts.  Now it’s commonplace to see arm leg-warmers, skorts, running dresses, tops that ruche and more! And let’s face it, if you look good, you feel good and if you feel good, you’ll probably perform better. It’s like dressing for a job interview when the job you’re aiming for is marathon finisher.

IT’S ALL DOWN TO ATTITUDE

It’s not just the you’s and me’s who are making a fashion statement at the start line either … the top finishers at the world’s greatest races are doing same; they’re spreading an attitude that says: ‘I want to kick some ass wearing some bold outfit that shows people I’m not afraid to stand out.’

FEMALE DOMINATION

Double-X-chromosomal runners now make up more than half of all participants in races the world over and this has undoubtedly helped to change the very definition of ‘running clothes.’ Of course, this boom in female runners goes hand in hand with a greater range of body types who all want to wear different styles and fabrics to train in.

PERFORMANCE MEETS FUNCTION

Being the queens of multi-taskers, we often don’t slow down once our run is done, heading straight to school drop-off, back to the office or for a coffee with our girlfriends instead.  And we can do this with ease thanks to all these great performance fabrics that don’t show your sweat and / or don’t make you smell!

COLOUR ME PRETTY

There’s an emotional connection with colours and women are needless to say the emotional sex! Even I, whose signature style is an effortlessly chic black (!) accessorise religiously with colour and pattern. Women relate to color, styling and detail … and funky gear taps into our lighthearted, whimsical girl-power side.

MATCHING OUR MOODS

We dress to train in clothing that matches our mood.  After a touch day when tired and taking a back seat, we probably grab for our old comfort kit … the clothes that scream anonymity. And when we want everyone to watch us, we don the fluorescent green and hot pink.

The point of this post?  No major point.  Just observations of times a-changing and a reminder to keep your wardrobe up to date with this seasons top picks. 

Just pop into any adidas store and you too can become a stunner in three easy steps;  pick, mix and pay!

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