Old soles for good souls

Posted on December 14, 2011


Don’t you love it when a fabulous idea quietly bubbles just beneath the surface then all of a sudden, when you least expect it, it bursts into life?  I do … and yesterday afternoon, as I sat nestled on my sofa, researching potential publishers for my planned book, this happened!

The idea was borne in June of this year after a fab afternoon volunteering with Muna and her Seeds of Change group. Seeds of Change go about doing random acts of kindness in Dubai and on this particular afternoon, we turned up, unexpected, on some construction sites in the shadows of the Burj Khalifa and handed out cool water, sweet biscuits and ripe bananas to hundreds and hundreds of workers.

I then got in touch with local charity SmartLife who run www.adoptalaborer.com.  As luck would have it, SmartLife organise an annual cricket tournament called SmartCup which will see dozens of teams battle it out on a cricket pitch on the 17th February 2012. Teams comprise both white and blue-collar workers with the entire event designed to improve the lives of the UAE’s hard working labourers.

So … a match made in heaven!

I can support the initiative from the PR and marketing side and SmartLife can deal with collections and distribution.  The shoes will be given to cricketers and non alike … the team already work closely with Dubai’s labour camps.

As for you?

I bet you have at least one pair of trainers that you no longer wear but that remain in great condition.  Perhaps they’re no longer good for long-distance pavement pounding but are perfect for general use?  Perhaps they’re in last seasons colours and just don’t go with this seasons outfits? Perhaps they are your ‘they might come in handy one day’ spare pair? Whatever.  Just pop them in your car and the next time you pass the collection point, drop them in.

Tell your neighbours too … and your colleagues and your friends & family and your lovers & others.  Tell everyone! The seed has been planted. Now it’s up to all of us to see that it grows.

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